January 26, 2012
I get an absolute ton of junk in my inbox. I'm not talking spam. That gets filtered, carted off to some deep recess of the internet, and I never know it's there. No, what I'm talking about are the product pitches, the unsolicited guest posts, the product review opportunities, and the pseudo-public service announcements that outnumber my actual comments by about three to one. I don't really mind. I know where the delete button is. But occasionally something comes through that catches my attention.
Your readers could help save a 4-year-old's life.
That's a hard subject line to ignore. Especially since I have an almost-four year old. So I read the email, clicked the link and read a little more. I read about Kyle, his aplastic anemia, saw his pictures, read about his love of whales and I was hooked. Kyle isn't asking for money. All he's looking for is a bone marrow donor...and people to spread the word.
The world doesn't need product placement or reviews or random bloggers pimping the latest Disney flick. The world needs Kyles.