August 27, 2013
But Wait, There's More!
A couple weeks back we turned on our cable box for the first time in months. We just don't watch cable. Everything's streaming. There's no need. As a result our kids are pretty unfamiliar with the concept of commercials. They know they exist but aside from the Superbowl, they never see them. When we were at the beach last week there was a giant flat-screen in our room and a critical need for some down-time. We flipped on the tube. They mostly watched Nick though we did discover American Ninja Warrior which both of the kids loved passionately. And in the process my kids got their fill of commercials.
I understand this isn't breaking news. But aside from the obvious reason - they interrupt whatever it is you're trying to watch - they act like candy in the check-out aisle for kids. They needed absolutely everything they saw. Didn't matter what it was - an As Seen On TV surge protector, light up shoes, or some random toy about garbage I totally don't understand - they needed it. What's worse, they remember the commercials that they saw.
This from Owen at dinner the other night:
Q-tips can hurt your ears. Ow! But luckily there's something that can clean your ears without hurting you. It's a WaxVac. And if you buy now, you can get an extra one for no more money.
Someone on Madison Avenue is reading this and patting themselves on the back. But you, Don Draper wannabe, you are no hero. You're kind of a dick.Posted by Chris at August 27, 2013 7:27 AM | TrackBack